---
description: Learn how Brand24 can help your business. We provide UK business users the most detailed information on pricing, features, usability, and reviews for Brand24.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Brand24 Reviews, Prices & Ratings | GetApp UK 2026
---

Breadcrumb: [Home](/) > [Social Media Monitoring Software](/directory/1091/social-media-monitoring/software) > [Brand24](/software/101485/brand24)

# Brand24

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> Brand24 is an easy-to-use social listening solution used by companies of all sizes to analyze real-time online conversations about their brands, products, and competitors.&#10;&#10;Brand24 allows businesses to grow sales, get customer insights, find influencers or analyze the results of marketing campaigns.
> 
> Verdict: Rated **4.7/5** by 254 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Brand24

 Keep your online reputation safe — Follow positive comments from brand ambassadors and reply to dissatisfied customers before the story overtakes you.&#10;&#10; Improve customer satisfaction — Access and engage online mentions to increase customer satisfaction. Find out what people like or dislike about your business to improve communication.&#10;&#10; Measure your marketing / PR efforts — Get access to intelligent analytics, and make data-driven decisions to improve your PR/marketing strategy. Track your social media performance in one place. Use our daily/weekly reports to save your time. You can export the data as PDF and Excel reports. &#10;&#10; Hashtag monitoring — Find influencers by following various hashtags. Measure the impact of a hashtag campaign by looking at metrics like Reach and Engagement.&#10;&#10; Influencer marketing — Brand24 will find the most prominent influencers within your niche and calculate their share of voice and influencer score. Start working together with people who already love your brand\! &#10;&#10; Find your competitors — Brand24 will help you track the mentions of your keywords and organize them in one neat dashboard. You will get a list of your competitors, and you will also see which companies people are recommending and why. This is the beginning of a more in-depth analysis, mainly the assessment of the strengths and weaknesses of the competition.&#10;&#10; Improve your brand awareness — With a well-established community, you can rapidly spread your brand awareness and build relationships with potential customers who will become loyal fans\!&#10;&#10; Automated sentiment analysis — Positive, negative, and neutral mentions are segmented using advanced sentiment detection.&#10;&#10; Instant notifications — Receive instant notifications of negative mentions and engage in critical conversations&#10;&#10; Convenient reporting — Use free branding PDF reports to showcase how well your campaigns perform. Accelerate your teammates on every project you work on.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.7/5** | 254 Reviews |
| Ease of Use | 4.7/5 | Based on overall reviews |
| Customer Support | 4.8/5 | Based on overall reviews |
| Value for Money | 4.5/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Brand24
- **Location**: Wroc¿aw, Poland
- **Founded**: 2011

## Commercial Context

- **Starting Price**: US$199.00
- **Pricing model**: Flat Rate (Free Trial)
- **Pricing Details**: Individual - 3 keywords, 2k mentions, $79 / month, billed yearly.&#10;Best for tracking a small brand.&#10;&#10;Team - 7 keywords, 5k mentions, $149 / month, billed yearly.&#10;Ideal for startups and small businesses.&#10;&#10;Pro - 12 keywords, 25k mentions, $199 / month, billed yearly.&#10;Ideal for growing businesses and small agencies.&#10;&#10;Enterprise - 25 keywords, 100k mentions, $399 / month, billed yearly.&#10;Ideal for enterprise businesses and large agencies.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile)
- **Supported Languages**: Czech, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Norwegian, Polish, Portuguese, Spanish, Swedish, Turkish
- **Available Countries**: Anguilla, Antigua & Barbuda, Argentina, Aruba, Australia, Bahamas, Barbados, Belgium, Belize, Bermuda, Bolivia, Brazil, British Virgin Islands, Canada, Cayman Islands, Chile, China, Colombia, Costa Rica, Cuba and 55 more

## Features

- @mentions
- AI Mention Tracking
- AI Visibility Score
- API
- Activity Dashboard
- Alerts/Notifications
- Article Author Database
- Audience Targeting
- Benchmarking
- Brand Tracking
- Campaign Analytics
- Campaign Management
- Citation Intelligence
- Collaboration Tools
- Competitive Analysis
- Competitive Benchmarking
- Competitor Monitoring
- Contact Management
- Customer Engagement
- Customer Experience Management

## Integrations (1 total)

- Slack

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Social Media Monitoring Software](https://www.getapp.co.uk/directory/1091/social-media-monitoring/software)

## Related Categories

- [Brand Management Software](https://www.getapp.co.uk/directory/302/brand-management/software)
- [Public Relations Software](https://www.getapp.co.uk/directory/311/public-relations/software)
- [AI Marketing Tools](https://www.getapp.co.uk/directory/3873/ai-marketing-tools/software)
- [Reputation Management Software](https://www.getapp.co.uk/directory/873/reputation-management/software)
- [Social Media Monitoring Software](https://www.getapp.co.uk/directory/1091/social-media-monitoring/software)

## Alternatives

1. [Hootsuite](https://www.getapp.co.uk/software/20432/hootsuite) — 4.4/5 (3797 reviews)
2. [Agorapulse](https://www.getapp.co.uk/software/91082/agorapulse) — 4.6/5 (713 reviews)
3. [YouScan](https://www.getapp.co.uk/software/114583/youscan) — 4.9/5 (115 reviews)
4. [Sprout Social](https://www.getapp.co.uk/software/20453/sprout-social) — 4.4/5 (607 reviews)
5. [Lyfpit](https://www.getapp.co.uk/software/2043883/lyfpit) — 4.6/5 (138 reviews)

## Reviews

### "Great tool for marketing manager" — 5.0/5

> **Katarzyna** | *9 July 2025* | Sports | Recommendation rating: 8.0/10
> 
> **Pros**: I like Brand24 for its real-time monitoring, clear insights, and easy way to track brand mentions across the web.
> 
> **Cons**: The thing I like least about Brand24 is that historical data access is limited unless you're on a higher-tier plan.
> 
> Overall, my experience with Brand24 has been very positive. The platform is intuitive, fast, and delivers valuable insights that help monitor brand reputation, track campaigns, and respond to mentions in real time. It’s especially useful for PR and marketing teams. While some advanced features are gated behind higher plans, the core functionality is reliable and impactful.

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### "A reliable online monitoring tool for Trefl SA" — 5.0/5

> **Michał** | *9 July 2025* | Entertainment | Recommendation rating: 9.0/10
> 
> **Pros**: What we appreciated most about Brand24 is how effectively it helps us monitor our brand’s online presence in real time. The platform provides clear, actionable insights and alerts that allow us to quickly respond to potential crises or negative mentions. We also value the access to organic mentions and user-generated content, which often serves as inspiration for our marketing efforts. The intuitive dashboard and detailed sentiment analysis are also big pluses.
> 
> **Cons**: Occasionally, the tool captures irrelevant or low-quality mentions that aren’t directly related to our brand, which can make it harder to quickly identify the most valuable insights. We would also appreciate more advanced filtering options and greater customization in reporting. However, these are relatively minor issues in the context of our overall satisfaction with the service.
> 
> Our overall experience with Brand24 has been very positive. We've been using the tool for many years, and it has become an integral part of our daily brand monitoring activities. It's a reliable and intuitive solution that supports our marketing and communication efforts by enabling real-time tracking of brand mentions, helping us react quickly to potential crises, and providing inspiration through user-generated content.&#10;&#10;One of the standout aspects is the Brand24 support team – always responsive, helpful, and ready to offer advice. No matter the question or need, we can count on fast and professional assistance. Brand24 brings real value to our work, and we can confidently recommend it to others.

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### "Maybe my company is too small, maybe it's smth else" — 2.0/5

> **Dominika** | *8 September 2022* | Arts & Crafts | Recommendation rating: 2.0/10
> 
> **Pros**: I like the energy of the Brand24 stuff. What I mean is the urge to inform users about every new modification, newsletters with hints, case studies etc. Sadly, I think Brand24 has good marketing overall, but this tool is just not as versatile as its team says.
> 
> **Cons**: First, there was NO data about my page at all. Meanwhile, in other tools, such as Senuto, there was a lot of data about my site and brand to analyze. Maybe I don't know how to use brand24 properly. But this was a big demotivator for me. I've got a lot of e-mails and newsletters (and that was a lot), but with no actual knowledge. I felt helpless a lot.
> 
> Bad. Wasted time. I didn't get much data, and the UX of the central platform was a bad experience for me.

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### "The potential of Brand24 is enormous" — 4.0/5

> **Miguel** | *10 July 2025* | Marketing & Advertising | Recommendation rating: 8.0/10
> 
> **Pros**: Ai insights of the topics, the variety of sources such as TikTok, the look and feel of the platform, the AI brand assistant (in general all the AI integrations make easier the work)
> 
> **Cons**: 1. The reports in excel, and the way in which exports of topics can be made (it would be better if we could program exports with topic-specific filters).&#10;2. The little variety of filters to segment the conversation since we only have {AND}, {OR} AND {NOT} (with more advanced filters such as authors, places, etc would be more functional).&#10;3. There is no way to do bulk tagging (tagging multiple mentions using filters, for example tagging 1000 mentions from a filter that has the words red {NOT} blue.
> 
> It is a very useful tool, mainly because we have used it to search for possible brand crises in an effective way due to the variety of sources we can consult. AI tools are also a very good support to understand a very broad conversation, it is easy to use, which for more advanced users also represents a drawback because there are not many options to segment the conversation in a more specific way. It is a tool that has a lot of potential, what we like the most is that new functionalities have been added that are useful.

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### "Social listening has never been easier" — 5.0/5

> **Iwo** | *10 June 2025* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: Brand24’s real-time monitoring is incredibly powerful — we’re able to track every mention of our brand across the web, including social media, blogs, news sites, and forums. The AI-driven sentiment analysis is especially useful, helping us quickly identify potential PR risks or customer praise. The dashboard is clean, intuitive, and packed with useful features like automated reports, influencer scoring, and detailed analytics.
> 
> **Cons**: The mobile app could be a bit more robust — while it offers the essentials, deeper filtering and analysis options would make on-the-go monitoring even better.
> 
> Overall, Brand24 has become an essential part of our marketing and customer service toolkit. It saves us countless hours each week and ensures we never miss a critical mention or opportunity. Whether we’re tracking the performance of a new campaign or responding to customer feedback, Brand24 delivers the data we need to act fast and stay informed. Highly recommended for any team that values brand awareness and reputation management\!

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